AI agents that acquire players for iGaming operators
Turn better players into more revenue

LeadNova helps operators acquire, optimise and retain players with AI agents that predict player value and put spend behind the ones who stay.

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Campaigns LIVE
Monitoring
Campaign Spend CPA Predicted LTV Status
Bonus_UK_Sports_Aug £24,800 £38 £180 Active
DE_Casino_Promo_Q3 £18,400 £52 £96 Paused
UK_Poker_Retarget £8,200 £29 £142 Scaling

Suggestion:
Bonus_UK_Sports_Aug

Move £4,200 into the two ad sets with predicted LTV above £180. Current gap to portfolio average: 1.8x. Estimated weekly gain: +£7,560.

What changes when the agents run

Measured on live accounts since launch.

2.5x
Campaigns per buyer

Same headcount, measured across live accounts

80%
Less time on launch

From brief to live campaign

24/7
Monitoring Anomalies

Caught in minutes, not at the next check-in

The first deposit isn’t
the whole story

A first deposit proves the campaign converted, not that the acquisition cost paid off. The real return depends on what the player does next.

1 Acquire

Campaigns. Creatives. Offers.

Marketing spend brings the player in and drives the first deposit. CPA tells you what that cost, not what it was worth.

2 Predict

Signals. Cohorts. Value.

LeadNova predicts player value by cohort and campaign. You see which segments carry LTV before the data confirms it.

3 Retain

Engagement. Incentives. LTV.

Spend moves toward the cohorts that stay. The same value signal drives retention and reactivation across the lifecycle.

One player journey
One connected data loop

Acquisition, player behaviour and retention are usually managed in separate systems. Campaign data never learns what the player was worth.

We close the loop

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From acquisition to retention
One system, one signal

Acquire better players by running the right campaigns.

  • Get campaigns live faster.
  • Spot what is failing and move spend.
  • Know which creatives and sources actually work.
LeadNova campaigns dashboard showing live ROAS monitoring

Retain better players by acting before they leave.

  • See which cohorts carry value.
  • Spot churn signals as they build.
  • Act while the players are still worth keeping.
LeadNova player intelligence dashboard showing churn risk and LTV

Your team sets the strategy
LeadNova runs the hours,
always watching, always learning

LeadNova monitors campaigns and players around the clock

It watches for the changes that matter, without your team checking manually.

It keeps looking for things that need attention

Not just collecting data. Finding the problems, opportunities and shifts your team would have missed.

It doesn't just recommend, It explains

LeadNova reads the signal and recommends the next action, with the reasoning behind every one.

It executes what you approve

Once approved, LeadNova acts within the limits your team sets. Nothing runs that you haven't sanctioned.

It learns from every action

The system observes the outcome and learns from it. That learning feeds the next acquisition and retention decision.

You control how much it does

1 Recommend

LeadNova tells you what it would do.

Every suggestion includes the reasoning behind it. Your team sees the signals, the logic and the expected outcome.

2 Approve

Your team decides what runs automatically.

Nothing executes without a human decision until you say otherwise. You set where that line sits.

3 Act

LeadNova works within your rules.

Set the limits. Define what can run automatically. Change them at any point.

  • Spend and market limits you set
  • Signals and reasoning always visible
  • Full audit trail on every action
  • Dedicated infrastructure by default
  • On-premise deployment available

Better players
Higher NGR

Book a walkthrough with the team and see it running on live accounts.

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